Problem
Lead generation teams lose momentum when signal detection, qualification, call handling, and CRM handoff are split across disconnected tools and manual follow-up.
R&D case study
Broader lead-automation direction being built on top of WeatherForge and DGM rather than treated as a finished standalone system.
At a glance
Context
R&D
Current state
Architecture in Progress
Role
Sole architect defining the system direction and building the foundation layers

Lead generation teams lose momentum when signal detection, qualification, call handling, and CRM handoff are split across disconnected tools and manual follow-up.
StormIQ is the larger workflow direction these systems support. WeatherForge is being built as the event-signal layer, DGM is being built as the orchestration layer, and StormIQ brings those layers together with qualification, decisioning, and CRM handoff so the final workflow is reviewable instead of brittle.
StormIQ is now framed as a serious in-progress program direction, with WeatherForge and DGM acting as the concrete systems under active development
The pipeline is shown as explicit stages so the system boundary is inspectable.
Core constraint
System coherence: the umbrella workflow has to stay honest about what is real today while still defining how signal, orchestration, and downstream actions will fit together
Where the pattern matters
Available artifacts are labeled directly. Missing visuals stay as placeholders until real screenshots are added.
A full StormIQ walkthrough is intentionally deferred until the WeatherForge and DGM layers are mature enough to show as one believable system.
The architecture direction is real now: a system composed of upstream signal handling, orchestration, validation, and downstream delivery.
The intended system surfaces are explicit even though the full proof set is still being assembled.
Artifacts will be added as the underlying systems stabilize. This page is ready for them without pretending they already exist.
What this does not claim
Reasonable next steps
More portfolio context.
Workflow orchestration layer in active development for managing state, decision flow, and human review inside StormIQ.
Pilot platform that automates inventory alerts, buyer matching, and seller workflows for wholesale vehicle activity.