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Project case study

StormIQ

AI-powered lead generation platform designed to automate prospect engagement workflows and move structured outcomes into sales operations.

Project facts

Theme

Applied AI & Automation Systems

Current state

Active Build

My role

Sole architect and full-stack engineer

StormIQ architecture diagram showing voice, orchestration, backend, and data layers.

Problem

Lead generation teams lose momentum when telephony, qualification, and follow-up depend on scripts, disconnected tools, and inconsistent operator decisions.

Core constraint

Async job orchestration: separating telephony events from decision logic via queue-backed services

Outcome

Architecture validated with working voice gateway, queue orchestration, and CRM integration layer; advancing toward pilot deployment

Approach

A concise problem → system → evidence structure so the engineering story is easier to inspect.

System design

Built as a layered voice workflow platform. Telephony and transcript intake feed queue-backed orchestration services, decision layers evaluate conversations, CRM-facing APIs move structured lead outcomes forward, and dashboards keep the system reviewable instead of opaque.

Voice gateway handles inbound and outbound call flow events.
Queue-based orchestration separates telephony from decision logic.
Agent and CRM layers turn transcripts into actionable lead records.

Stack

TwilioRabbitMQFastAPIPythonRedisDashboard Web

Evidence

The architecture is documented as a real voice workflow system with clear boundaries between intake, orchestration, decisioning, and delivery.

Architecture diagramWorkflow diagramLead routing artifacts

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